Akcja marketingowa Windows 8 wyniesie ponad $1.000.000.000 →

Dave Einstein:

Windows 8 will roll out with a marketing campaign estimated at $1.5 to $1.8 billion (yes, billion with a “B”). That’s the biggest product launch in the history of the industry; it dwarfs the $200 million Microsoft spent to market Windows 95. In fact, notes Enderle, “the marketing effort is on a scale you don’t see outside presidential elections.”

Ponad miliard, nie milion. Ciekawe czy w ten sposób uda im się kupić przychylność użytkowników.