Spowoduj, żeby celebryta chciał używać twojego telefonu; nie płać mu za to →

Rene Ritchie:

They’re offering money to get celebrities to use something they otherwise don’t use in an effort to get us to buy the very thing the celebrity isn’t using.
There was a time when a celebrity could shill Pepsi and drink coke, do ads for Nike and wear Reebok, but phones are just so personal and social media so everywhere that those times are past.

Make a phone the celebrities (and their „people”) want to use even when you’re not paying them. Do that, fix that, and the social media problem and buzz marketing fixes itself.

Był już śmiech po Ellen Degeneres, Oprach i innych gwiazdach. Kolejny tweet wysłany z iPhone’a zamiast Samsunga należy do Manny Pacquiao…