Samsung wykorzystuje ALS Ice Bucket Challenge do swojej reklamy →

Vlad Savov:

Some unscrupulous marketer was always going to try and capitalize on the global popularity of the Ice Bucket Challenge — whose goal is to raise money to fight amyotrophic lateral sclerosis (ALS) — as a cheap ploy to sell you more stuff. In this case, it’s Samsung, whose Galaxy S5 shows off its water-resistant design by taking a cold shower and calling out the iPhone 5S, HTC’s One M8, and the Lumia 930 to try and do the same (…)

(…) the video itself is a pure commercial for the phone, leaving out any mention of or encouragement to participate in the charitable drive.

Ciekawostka – popatrzcie uważnie na oba zegary (górny prawy róg i na tapecie) podczas trwania reklamy.