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Phil Schiller:

[Copying] creates a huge problem in marketing on many levels. We market our product as the hero and how distinctive it is, how consistent we’ve kept it over time. Now when someone comes up with a product that copies that design and copies that marketing, then customers can get confused on whose product is whose…. If you steal [the way the iPhone looks] you’re stealing all the value we’ve created.

Bardzo ciekawe spojrzenie na punkt widzenia Apple w tym całym sądowym zamieszaniu z Samsungiem.