John Gruber, 17/09/2014:
Most people think I’m joking when I say the gold ones are going to start at $5,000. I couldn’t be more serious. I made a friendly bet last week with friends on the starting price for the Edition models, and I bet on $9,999.
I’m willing to bet that the stainless steel version will go for at least $500 while the Edition with a solid gold case for at least a few thousand dollars. My initial though on the latter was $999 as soon as I saw it during the keynote, but I’ve reevaluated my stance on the subject — $5000 will not be a ridiculous price if you compare it to other classic solid gold watches. A 37 millimetre female Omega Seamaster Planet Ocean starts at around that, while an 18 kt rose gold IWC retails at 25 grand.
Złoto dla zuchwałych; stal i aluminium dla plebsu – to działa na rynku klasycznych zegarków. Zobaczymy jak się sprawdzi w tej nowej niszy.