Drew Crawford:
People have been puzzling over the Beats acquisition since it happened. Is it about the Beats Music app? Or is it about producing a line of multicolored headphones?
No, stupid. It’s about getting a marketing department who knows how to create a fashion brand from thin air. It’s about the watch. It’s always been about the watch (…)
The story of Beats is a marketing team that left the world of shoes to sell something better. Then they took a detour around the headphones business to sell something better still–a subscription music service. I think their work on marketing the Apple Watch is a natural step for them, and doesn’t give me any pause about the product quality. They are doing what they do: finding a better product to sell.
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