Danny Sullivan:
Take a look at your “Following” list on Twitter. You might find some brands or people showing up there, even if you don’t follow them. If so, that seems due to a new change in how Twitter is doing placement for promoted accounts.
Credit to William Shatner who spotted this first — or if not first — has been the most vocal about it. He noted that MasterCard was showing up on the list of accounts he was following, even though he wasn’t actually following them.
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