During the Consumer Electronics Show, the Associated Press’s 1.5 million followers will see tweets about Samsung’s new products. Some will be organic — Samsung is one of the largest exhibitors at the show, and the AP has reporters there. But two a day will come directly from Samsung, in the form of ads.
The tweets will be labeled as „sponsored,” but not in the native manner of Twitter’s official sponsored tweets. Instead of using Twitter’s ad product, Samsung and the AP struck a deal on their own. It’s an under-the-table deal as far as Twitter is concerned, and a type of arrangement that Twitter has been discouraging — and hoping to replace — for years.
Powyższe zagranie to po pierwsze etyczny problem. Po drugie, bardzo nie spodobało się to followersom @AP. Po trzecie, Twitter zapewne też nie będzie zadowolony z takiego obrotu spraw, ponieważ ominęła go właśnie bardzo ładna suma.
The Associated Press announced today that Samsung will be the first company to provide sponsored tweets to the news agency’s primary Twitter account, https://twitter.com/ap.
The innovative advertising will appear twice a day this week (Jan. 7-11), timed with the 2013 International CES – the consumer electronics show — in Las Vegas.
The effort builds on AP’s expansion into new advertising for mobile and social media.
A oto stopka tej informacji:
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information.
Czy tylko mi tutaj coś nie gra?