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· Wojtek Pietrusiewicz · 2 komentarze

Parmy Olson:

On Wednesday it launched a new mobile platform for developers called Fabric, and a core feature called Digits where Twitter foots the bill to send costly registration texts.

That seems generous of Twitter, but there’s a catch: Twitter gets to keep those phone numbers too, and store them on its servers.

It can then use them to enhance its mobile advertising network MoPub. Phone numbers give Twitter a better read on who app users are, to better target them with ads (assuming developers also install MoPub, which Twitter owns and offers them access to for free).

Wytłuszczenie moje.

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