Ive works in a design studio in a building on one corner of Apple’s campus at 1 Infinite Loop in Cupertino, the firm’s address. It looks like all the other dull, un-Apple-like glass and beige — yes, beige — concrete blocks. With one really big difference. The glass is opaque and no-one other than Ive, his core team and top Apple executives is allowed in. “The reason is, it’s the one place you can go and see everything we’re working on — all the designs, all the prototypes,” Ive says.