Rob Janoff:
The original Apple logo was designed with a bite in it for scale. Imagine… without the bite, it could have looked like a cherry. Rob was interested in making it instantly identifiable as an apple. And what’s the first thing you want to do with a juicy, red apple? Take a bite, of course! The bite has come to have many different symbolic meanings for many different people.
Zdjęcie: Rob Janoff | via @lkwolek
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