Jeśli chcecie mnie wesprzeć to zapraszam do kupna mojego poradnika "Jakim jesteś Makiem?".

Federighi, Ive i Schiller o tym jak powstał 3D Touch →

30 września 2015 · 09:37

Josh Tyrangiel:

Federighi picked up an iPhone 6S and explained one of 3D Touch’s simpler challenges: „It starts with the idea that, on a device this thin, you want to detect force. I mean, you think you want to detect force, but really what you’re trying to do is sense intent. You’re trying to read minds. And yet you have a user who might be using his thumb, his finger, might be emotional at the moment, might be walking, might be laying on the couch. These things don’t affect intent, but they do affect what a sensor [inside the phone] sees. So there are a huge number of technical hurdles. We have to do sensor fusion with accelerometers to cancel out gravity—but when you turn [the device] a different way, we have to subtract out gravity. … Your thumb can read differently to the touch sensor than your finger would. That difference is important to understanding how to interpret the force. And so we’re fusing both what the force sensor is giving us with what the touch sensor is giving us about the nature of your interaction. So down at even just the lowest level of hardware and algorithms—I mean, this is just one basic thing. And if you don’t get it right, none of it works.”

Fascynujące.

Transkrypcja The Talk Show Live z Johnem Gruberem i Philem Schillerem →

17 czerwca 2015 · 10:50

Serenity Caldwell:

Daring Fireball founder John Gruber sat down with Apple senior vice president of worldwide marketing Phil Schiller at WWDC for a live version of Gruber’s podcast The Talk Show. Here, to the best of our ability, is a full transcript of their remarks, interspersed with occasional audience response.

Jeśli nie chcecie lub nie możecie oglądać lub posłuchać wideo to koniecznie przeczytajcie transkrypcję wykonaną przez Serenity.

The Talk Show Live From WWDC 2015 [wideo]

15 czerwca 2015 · 09:32

Dzisiaj wspominałem, że jeśli możecie obejrzeć tylko jedno wideo w tym tygodniu to niech to będzie to o nowych fontach San Francisco. Z góry przepraszam, ale to też musicie zobaczyć.

Phil Schiller gości u Johna Grubera w The Talk Show →

11 czerwca 2015 · 09:18

John Gruber:

Recorded in front of a live audience at Mezzanine in San Francisco, John Gruber is joined by Phil Schiller to discuss the news from WWDC: OS X 10.11 El Capitan, iOS 9, the new native app SDK for Apple Watch, Apple Music, and the 2004 American League Championship series.

Po pierwsze: How fucking cool is that?
Po drugie: mam nadzieję dzisiaj odsłuchać, bo zapowiada się świetnie.

Kolejna porcja maili, tym razem od Phila Schillera →

9 kwietnia 2014 · 17:35

Juli Clover:

Multiple insider details on Apple and its business practices are surfacing during the company’s second patent trial with Samsung, including a series of tense emails between Apple’s head of marketing Phil Schiller and Apple’s longtime ad agency, TBWA\Media Arts Lab.

Po pierwsze, koleś z agencji reklamowej nie używa wielkich liter – wkurza. Po drugie, dziwię się, że Phila Schillera nie trafił szlag po przeczytaniu fragmentu porównującego Apple dzisiaj do 1997 roku. Po trzecie, zakładam, że sporo takich ciekawostek będzie się pojawiało w nadchodzących miesiącach.

There is a super-important role [for the Mac] that will always be. We don’t see an end to that role. There’s a role for the Mac as far as our eye can see. A role in conjunction with smartphones and tablets, that allows you to make the choice of what you want to use. Our view is, the Mac keeps going forever, because the differences it brings are really valuable.

Phil Schiller w wywiadzie dla Macworld