Dave Wiskus:
I spent some time playing with the Surface tablets and Windows phones and was surprised by the little things I liked. Looking at anything Android, it’s hard not to be cynical about the copy-whatever-Apple-did nature of smartphones these days. Microsoft is smartly following the scent of their Xbox success, looking for the things that allow the Xbox to resonate with people. Time will tell whether or not this approach results in products people want to own and use, but the trajectory is promising.
As a designer, the smart play for me is to watch this different approach closely. If there’s something to be learned from Microsoft’s ideas, I want to learn it. I won’t be getting rid of my iOS devices any time soon, but it’s sure interesting to see Microsoft as the underdog. It suits them.
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